Sarasota, once known as a quiet Gulf Coast retreat, has become one of Florida’s most dynamic real estate markets. A surge of high-profile entrepreneurs, CEOs, and wealth migration after the pandemic has reshaped the city, drawing national attention for its rapid growth and elevated lifestyle offerings. Favorable tax policies, year-round sunshine, and a coastline of postcard-worthy views have made Sarasota a destination not only for seasonal residents but for those seeking a permanent base to live, work, and invest.

The impact is evident in downtown’s evolving skyline. According to Sarasota Magazine, in 2015, Sarasota and Manatee counties recorded just 164 residential purchases priced at $2 million or more; by 2024, that number had grown more than fourfold to 753. Alongside this demand, the city now boasts luxury condominiums that rival those of larger metropolitan areas. Nichols Architects’ Epoch residences stand as a prime example, having achieved record-breaking resale prices, including an $11.4 million transaction—something previously unheard of in Sarasota.

For Nichols Architects, the region has been a long-term focus. Our portfolio includes landmark residential projects like VUE Sarasota Bay as well as hospitality work in the surrounding Gulf Coast. Today, we are advancing the design of Mira Mar, a new project in the heart of the city, while also working with developers exploring new office opportunities and multifamily housing that broadens Sarasota’s residential offerings.

As luxury demand continues to rise, the city is attracting year-round entrepreneurs and executives who are not only buying homes but also establishing businesses and investing in the community. Sarasota’s wealth scene has evolved into a sophisticated ecosystem, signaling that its growth is far from slowing down.

With continued investment on the horizon, Sarasota is a city to watch—where design, business, and lifestyle converge on Florida’s Gulf Coast.