Loews Miami Beach

ClientLoews Hotels
StatusCompleted, 1999
The Loews Hotel has become a Miami Beach icon, blending contemporary design with clean Art Deco elements. The property offers spacious guestrooms, luxury suites and the best in South Beach dining, steps from the ocean. More than two decades later, the building continues to stand the test of time, proving that great design is truly timeless.
Loews Hotels
Miami Beach, Florida, United States
Completed, 1999
Time span
1996 - 1999
790 guestrooms, 65,000 sf meeting space
John Nichols, Bruce Brosch, Don Wolfe, Patrick Busteed

Beyond the architecture of the building adding to the “art deco” National Historic District, the Loews Master Plan made strides to enhancing the urban context and experience of the city of Miami Beach. Locating the hotel south of Lincoln Road within walking distance of the convention center, created an entirely new circulation pattern that benefited Lincoln Road. Before the construction of the Loews, while Lincoln Road was only one block south of the convention center, the location and relationship with the parking garage was convenient to convention visitors but cut the stroll just short of crossing one of Miami Beach’s most treasured urban environments. Closer to the hotel we reconnected 15th Street to Collins which allowed for a flow of local residents from their residential neighborhoods past Washington Avenue and onto Collins, the hotel, and it beaches.

A strength to our competition entry was the ability to arrive on the street side of the building and have clear and direct view of the beach through the covered breezeway between the St. Moritz and the new hotel.

St Moritz Restoration

“I want people arriving to get out of the car and see the beach and say ‘Gosh, Martha, we’re here.'”

John Nichols
John Nichols
Founding Partner

One of the distinguishing characteristics of the Nichols design was the ability to experience the beach with a view between the Historic St. Moritz and the new 800 key Loews Hotel.

The arrival court with its view of the beach and its prominence on the Collins
Avenue created its own civic space.

Partner In Charge

John Nichols
John Nichols
Founding Partner
Bruce Brosch
Bruce Brosch
Founding Partner

Project Lead

Patrick Busteed
Patrick Busteed
Partner / Vice-President

Project Team

Don Wolfe
Don Wolfe
Contributing Partner